A growing number of women are choosing modern British beer.
That was the message from an event, organised by Liverpool and Districts Branch of the Campaign for Real Ale (CAMRA) on Tuesday 11th Oct.
40 women took part in a tasting session hosted by Anne Jones; Sales Manager at Hawkshead Brewery.
Held at The Dispensary, Renshaw Street, Liverpool, which was awarded CAMRA’s Pub of the Year in 2010 and 2011, the session focussed on how food can be matched with beer and detailed the brewing process. Anne said:
“Cask ale is the one area of the beer industry which is booming. This is because drinkers want something more from their beer. They want locally produced, flavoursome ales rather than mass produced, tasteless ‘fizz’ and women are making up a large proportion of the new wave of real ale drinkers”.
The recently produced Cask Report, on “Britain’s National Drink,” highlighted that of the 7.8 million real ale drinkers, one in six is female and that is growing.”
Anne added: “It’s sad to see the ‘pink’ marketing tactics big breweries use to try to capitalise on this growing trend. They should just concentrate on making their beer taste better. Both men and women like modern, British, well hopped highly flavoured, proper beer “.
“We target women with our range of beers - We do not make’ women friendly’ versions.”
Jean Pownceby, of CAMRA Liverpool District, said of the evening: “Anne was very informative and her natural enthusiasm really shone through, she really engaged with people and everyone came away from the session keen to explore more real ales.”
“We’re grateful to Anne and Hawkshead Brewery for coming to show attendees how to match proper beer with good food and dispel the myths surrounding real ales.”
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