We have now launched our popular cask Lakeland Lager in keg.
It goes on sale this week in seven selected outlets in South Lakeland, as a local alternative to mass produced lagers.
Hawkshead is largely a real ale brewery. This is its first keg product. “The beer loving public have shown they prefer local cask ale, so why shouldn’t lager drinkers also have a local beer?” said Hawkshead Brewery’s Alex Brodie. “The keg lager market is still dominated by the international brewers. Keg Lakeland Lager is a local alternative. Keg is also particularly well suited to hotels,” he said.
English Lakes Hotels and the Castle Green Hotel are among the early adopters of keg Lakeland Lager.
Only a few places will sell keg Lakeland Lager at first – as production is currently limited to 100 kegs (1100 gallons) per month (compared to 17,000 gallons a month of cask ale.) But Hawkshead Brewery sees this as a first step to breaking the lager monopoly enjoyed by the multi-national brewers.
The first stockists of keg Lakeland Lager are: The Beer Hall at Hawkshead Brewery in Staveley; The Kings Arms in Hawkshead (the first place to sell Hawkshead beer back in 2002); The Low Wood Hotel on Windermere; The Wild Boar Hotel, Crook; The Eagle and Child, Staveley; The Red Lion, Grasmere; Alexander’s Bar at The Castle Green Hotel.