Pete Brown’s latest Morning Advertiser column ‘Why women love craft beer’ looks at how some of the world’s largest breweries are waking up to the marketing approach that small craft breweries are using to appeal to women.
The approach is nothing new to us, we’ve been using it since we first started brewing - we simply brew flavourful, modern beers, no ‘pink’ marketing tactics in sight!
Our first female-only beer event, a beer and food matching session, in October 2011 was enjoyed by over 40 women. Our second event in February 2012 was at the trade day of CAMRA Liverpool Beer Festival and was attended by 144 female beer enthusiasts.
The response to the events was great. It showed that women are keen to learn about beer and that they don’t need beer specially designed for them. “It really isn’t difficult to make beer appeal to women” says Pete in his column “You do it by not insulting or alienating them”.
Our next female-specific event is a ‘ladies only’ night at The Penny Black in Northwich on Thursday 18th June when our very own beer missionary – Sales Manager Anne Jones will be hosting a beer tasting evening. For more info check out the ‘What’s On’ page.